Exicom
Exicom is a Technology Solutions & Communication Infrastructure provider based in India, with operations across the country and worldwide. We partnered with Exicom to enhance its social media presence and build its brand identity. Our team developed and implemented content, creative, digital, and branding strategies to boost and solidify Exicom’s digital presence. We worked with their internal branding team to develop the brand's tone, visual identity, and direction.
Tags
Brand Positioning
client
Service
innovation
Year
2019
Impact
Concept
Our creative concept for Exicom was built on its primary identity as an energy solutions provider: telecoms infrastructure, batteries, and EV chargers. We used a sleek, modern design with green and blue colour elements that symbolise Exicom’s mission of sustainability, innovation, and clean energy futures. This visual theme is consistently applied across all aspects of Exicom’s collaterals.
Challenge
Exicom’s status as a long-established brand in India and the region, as well as its illustrious history over many decades, meant we had to work within established brand parameters while still offering something fresh and futureproof. Our digital and content strategy emphasised Exicom’s sustainability and innovation-focused vision to position it as a future-forward company, resonating with modern consumers and B2B industry partners.
