Martin
We managed the branding and social media for Morris Garages (MG) SG, fine-tuning their brand identity to align with their uniquely Singaporean ethos of luxury service.
Tags
Social Media Management
client
Service
reach
Year
2018
Impact
Concept
We elevated their social media presence to embody modern British luxury – tailored for the Singapore market. Heritage blended with innovation ushered the legacy brand into the modern car enthusiast’s view.
Challenge
A luxury rebrand aimed solely at the Singapore audience meant our monthly social media calendars focused on each MG car model’s craftsmanship, features, and style. We positioned luxury as a balance of prestige and reliability, with MG as the brand for every need.
