Little black
We partnered with Exicom to enhance its LinkedIn presence. Our team developed and implemented a strategic social media plan tailored to Exicom's goals, focused on engaging content, increasing follower engagement, and driving brand awareness. Through targeted posts, thoughtful interactions, and consistent updates, we successfully elevated Exicom's LinkedIn profile, ensuring it effectively communicated its industry leadership and innovative solutions.
Tags
Brand Positioning
client
Service
reach
Year
2019
Impact
Concept
Our creative concept for Exicom was built on its primary identity as an energy solutions provider: telecoms infrastructure, batteries, and EV chargers. Taking into consideration Exicom’s existing visual branding, we used a sleek, modern design with green and blue colour elements that symbolise Exicom’s mission of sustainability, innovation, and clean energy futures. This visual theme is consistently applied across all aspects of Exicom’s collaterals.
Challenge
Exicom’s status as a long-established brand in India and the region, as well as its illustrious history of providing energy solutions to consumers and businesses over many decades, meant we had to work within established brand parameters while still offering something fresh and futureproof, which would resonate with modern consumers and B2B industry partners.
