Martin
JayeeHome is a premium leather sofa and recliner manufacturer and retailer based in Singapore, offering customisable home furniture. We were involved in crafting specialised content about Jayee Home’s products and implementing SEO best practices. We enhanced their website structure, search rankings, and organic traffic to help them build a digital presence in Singapore.
Tags
SEO-Optimized Content Writing
client
Service
reach
Year
2018
Impact
Concept
Our creative direction positioned Jayee Home as an up-and-coming, premium sofa retailer and manufacturer offering artisanal, customisable furniture. Consistent visual branding was applied across the website, infographics, and blog hero images, implementing elegant fonts and subdued colour palettes.
Challenge
Jayee Home was a new brand establishing its presence and foothold in the Singapore market. Our digital and content strategy aimed to help them establish a digital presence from scratch. We used SEO and in-depth keyword research to inform content strategy and development, first building brand familiarity with the Singapore audience and subsequently leading prospective customers to their showroom.
