gearboard
Kofrika is a Singapore-based coffee brand bringing premium, ethically sourced brews to Southeast Asian consumers. Our collaboration focused on concise branding and refreshed packaging design.
Tags
Logo Design
Key Visuals
client
Service
identity
Year
2022
Impact
Concept
Our creative direction utilised vibrant colours to paint a more approachable brand identity for coffee novices; making great coffee accessible to the average consumer.
Challenge
Balancing approachable design with Kofrika’s artisanal quality led us to explore several design iterations across digital and print touchpoints. The result was concise visual branding that remained consistent from product packaging to social media, allowing the brand’s premium service to stand out amongst local and global competitors.
