gearboard
Our collaboration with Kofrika focused on strengthening their digital presence through SEO-driven articles, engaging social media marketing, and vibrant packaging design to increase sales. Our social media efforts promoted specialty coffee as a lifestyle through informative, bite-sized educational content that drew in new consumers to the industry.
Tags
client
Service
reach
Year
2018
Impact
Concept
We informed Kofrika’s brand story around the rich history of coffee. From aroma to taste to craft, we employed lifestyle marketing through monthly content calendars to improve digital branding. SEO-optimised content expanded the brand’s reach and impact, driving a mission of quality through storytelling.
Challenge
We translated Kofrika’s premium appeal to a broader Southeast Asian market. Balancing sophistication with warmth, our collaboration focused on engaging seasoned coffee enthusiasts while familiarising the brand with newer audiences for an expanded market.
