Martin
We managed branding and social media for Morris Garages (MG) SG, elevating the brand’s local presence and repositioning it as a modern luxury automotive brand rooted in heritage and experience.us et magnis dis parturient
Tags
Social Media Management
client
Service
innovation
Year
2018
Impact
Concept
Our social media direction for MG Singapore blended British heritage with contemporary sophistication to reflect the brand’s evolution into modern luxury. Through a consistent visual language and refined storytelling, we highlighted MG’s craftsmanship, innovation, and lifestyle appeal.
Challenge
Shifting MG’s perception from an affordable brand to one of refined quality and prestige required appealing to a broader audience while staying true to its heritage. Each social post was crafted with a precise blend of tone, imagery, and messaging, bridging the brand’s legacy with its contemporary features.
