Panda
We revitalised Mizuno Golf Singapore as a premier golf equipment brand, leveraging Instagram and Facebook to engage golfers of all ages. Our strategy fostered a local golfing community, combining an overarching campaign with relatable, high-quality content. Through modern, captivating designs, we highlighted Mizuno’s key product features, resonating with both enthusiasts and professionals and strengthening the brand's presence across digital platforms.
Tags
Design Collaterals
Event Poster
Brand Positioning
Social Media Management
client
Service
experience
Year
2018
Impact
Concept
Our creative concepts were built on Mizuno’s existing branding - colours, fonts, and thematic elements were selected through a collaborative discussion with Mizuno’s team. Since our creatives focused on Mizuno’s golf products, we enhanced the look and feel of the designs with premium design accents such as gold/silver colours and metallic fonts reminiscent of the finishing of their steel clubs to align with Mizuno’s established golf products, marketing its premium quality to discerning audiences
Challenge
Despite its established brand recognition, Mizuno's Singapore golf digital presence was underdeveloped. We started building Mizuno Golf Singapore’s social media presence from scratch, using a comprehensive social media, creative, and content strategy that elevated educational golf content and informative product content with premium designs
