gearboard
Our work for Singapore Red Cross (SRC) involved branding for the annual Humanitarian Conference & Volunteering Convention (HCVC), an annual event that unites changemakers in humanitarian efforts.
Tags
Logo Design
Key Visuals
EDM
client
Service
identity
Year
2022
Impact
Concept
Our team designed an evergreen logo featuring human faces and hands interwoven, a powerful visual representation of unity and compassion. To amplify engagement, we crafted social media collateral, EDMs, and an event backdrop; ensuring a cohesive, impactful brand presence.
Challenge
We captured the essence of humanitarianism in a design language that reflected their legacy of compassion while remaining modern and adaptable for future HCVC editions. Balancing emotional resonance with visual clarity, we strategised branding that appealed to global partners, local volunteers, and the broader public with equal impact.
