Martin
We elevated Yew Lee’s online presence through a targeted content strategy that showcased its 25 years of leadership in the industrial brush sector. By crafting specialised content on key industry topics and implementing SEO best practices, we enhanced their website structure, search rankings, and organic traffic.
Tags
SEO-Optimized Content Writing
Infographic-Content Strategy
client
Service
reach
Year
2018
Impact
Concept
Our creative direction positioned Yew Lee Pacific as an industry leader through a consistent colour palette that aligned with its branding, applied across the website, infographics, and blog hero images. Striking visuals provided by the client were incorporated into the creatives, resulting in eye-catching designs that stood out from other social media collaterals created by industrial brush manufacturers.
Challenge
Creating technical blog articles about the specific uses and characteristics of brushes required in-depth research into the various types of bristles and industrial brush uses. Our content strategy and SEO-first digital strategy helped craft engaging articles and infographics that ranked on the search results, increasing Yew Lee Pacific’s digital presence.
